Our name is inspired by the second letter of the Hebrew alphabet, the letter בּ “Bet” which represents a
house or dwelling, and the Hebrew word for fire, אֵשׁ “Esh.” As you can see from the pictographic roots
of the Hebrew letter “Bet,” there are three strokes that make up the walls of the house and the opening on
the left which represents an entrance or window. 
The Hebrew word for fire, אֵשׁ “Esh,” represents the fire and passion that burns bright in the minds of
those who are inspired.


Hebrew letter meaning “Door”


Hebrew letter meaning “House”

Hui inside a house

Represents returning home


Chinese word for “Return”