The Birth of a Brand

October 5, 2016


Our name is inspired by the second letter of the Hebrew alphabet, the letter בּ “Bet.”


The letter itself represents a house or dwelling. You can see from the pictographic roots of the Hebrew alphabet the three strokes that make up the walls of the house and the opening on the left which represents an entrance or window.


The other half of our name is inspired by the Hebrew word for fire, אֵשׁ “Esh.” While fire is a dangerous element that can completely destroy a house, it is also the agent that can bring warmth and light turning a house into a home.


This is our desire, not to simply be decorations for your house, but to be a part of bringing warmth and light into your home.




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