The Birth of a Logo

October 7, 2016


We are a Taiwanese design company with a passion for Hebrew language and culture. Betaesh is our homage to the beauty and complexity of the Hebrew language, while at the same time mixing in our Taiwanese culture and the natural resources available to us in Taiwan. This concept is even represented in our logo.


From the left you can see the evolution of our logo inspired from Hebrew starting from the letter ד “Dalet” meaning door, to בּ “Bet” meaning house, then arriving at our finished logo.


From the right the evolution inspired from Chinese started with the word 回 ”Hui” for return. From the beginning we loved the idea of our brand being associated with homecoming or that joy of returning home. So to represent that we placed the character for return inside a house.



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